More and more businesses are choosing to take the plunge with cloud computing, according to new research. A study by the Cloud Industry Forum (CIF) has suggested there has been a 27 per cent annual increase in companies investing in the cloud for the first time. The study, which questioned 250 IT leaders, suggested that added flexibility and cost savings were the main factors which convinced firms to invest in cloud technology. Of course, this is often the case with most business IT services. Interestingly, it was also revealed that 59 per cent of customers were offered a pilot study of the technology before buying. In an interview with computerweekly.com, CIF chairman Andy Burton claimed he would like to see more cloud providers offering their customers such options. He said: “Cloud service providers should ensure that such trial capabilities are made available to demonstrate transparency of practice and capability. This in turn assists in establishing trust between the customer and the provider.” Itproportal.com reports that 92 per cent of businesses utilising cloud computing were satisfied with their experience thus far. What’s more, three-quarters of respondents predicted that they would invest more money in cloud technology in the near future.